BADM 538
fall 2004
All Classes
Res Sem in Consumer Behavior
Credit: 4 hours.
(B ADM 438) Advanced doctoral level seminar which critically examines the relevance of behavioral and social constructs for generating consumer behavior theories. It specifically discusses the need for, and procedures with which to modify behavioral/social processes. Prerequisite: Ph.D. standing in BADM or consent of instructor.

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