ADV 582
fall 2004
All Classes
Res Meth in Adv and Comm
Credit: 4 hours.
(ADV 482) Treatment of basic research concepts and procedures in the social sciences with emphasis on advertising and communications; examines both non-quantitative and quantitative methods. Same as COMM 582. Prerequisite: ADV 481, a basic course in statistical methods, and consent of department.
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