Search Results

Subject offerings of innovation, creativity, technology and entrepreneurship intended to augment the existing curriculum. See Class Schedule or college course information for topics and prerequisites. Approved for both Letter and S/U grading. May be repeated in the same or separate terms if topics vary.

Fundamental concepts of entrepreneurship and commercialization of new technology in new and existing engineering and high-tech businesses. Guest speaker topics vary, but typically include: evaluation of technologies and business ideas in general; commercializing new technologies; financing through private and public sources; legal issues; product development; marketing; international business issues. 1 undergraduate hour. 1 graduate hour. May be repeated in separate terms to a maximum of 2 hours, if topics vary; instructor approval required. Credit is not given for both TE 360 and TE 460.

Critical factors affecting technology-based ventures: opportunity assessment; the entrepreneurial process; founders and team building; preparation of a business plan including market research, marketing and sales, finance, and manufacturing considerations. Students must have an idea for a new venture to participate in the course, and must be prepared to develop this new venture idea as part of the course. 3 undergraduate hours. 3 graduate hours.

Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations. 2 undergraduate hours. 2 graduate hours. Credit is not given for both TE 466 and BADM 365.

Cutting-edge use of artificial intelligence (AI) in marketing for technology ventures. How AI can revolutionize entrepreneurial marketing in targeting, personalization, content creation, analytics, optimization, customer service, sales, research, and ethics. Weekly examination of real-world case studies where leading companies harness the power of AI, supercharging their marketing efforts. Recognize how AI can be used to create more effective and efficient marketing campaigns in engineering entrepreneurship.

Concepts and frameworks for analyzing how firms can create, commercialize and capture value from technology-based products and services. Business, commercialization, and management aspects of technology. Emphasis on reasons that existing firms or startups which have successfully commercialized products or services fail to sustain their success as technology changes and evolves.

Cornerstone financial concepts for engineering management to enable analysis of engineering projects from a financial perspective: income statements; the balance sheet; cash flow statements; corporate organization; the time value of money; net present value; discounted cash flow analysis; portfolio theory.

Concepts, tools, and language used by venture capitalists (VCs). Venture-scale opportunity assessment and articulation; venture capital financing and valuation; deal structure; term sheets; financial plans for startups; customer development and marketing; product iterations; sales execution. Prerequisite: TE 566.