Course Catalog (as of Mar 2001)
ADV: Advertising

Unit Name:	Advertising
Head of Department:	James E. Haefner
Department Office:	103 Gregory Hall, 810 South Wright, Urbana, 333-1602

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Questions concerning these classes and their descriptions should be directed to the department offering the course. See the Course Catalog Index and the Introduction section for more information on the Catalog.

ADV 199.   Undergraduate Open Seminar

ADV 281.   Introduction to Advertising

ADV 288.   Persuasive Writing

ADV 291.   Special Problems

ADV 310.   Consumer Communications and the Public

ADV 311.   Classic Campaigns

ADV 312.   Advertising History

ADV 381.   Advertising Research Methods

ADV 382.   Advertising Creative Strategy and Tactics

ADV 383.   Audience Analysis

ADV 390.   Advanced Creative Strategy and Tactics

ADV 391.   Advertising Management: Planning

ADV 393.   Social and Cultural Context of Advertising

ADV 394.   Persuasion and Consumer Response

ADV 450.   Foundations of Advertising

ADV 482.   Research Methods in Advertising and Communications

ADV 483.   Advertising as Communication

ADV 484.   Advertising and Consumer Behavior

ADV 485.   Advertising Planning and Decision Making

ADV 487.   Graduate Seminar

ADV 490.   Special Topics in Advertising

ADV 499.   Thesis Research