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RST 320
Leisure Services Marketing

Credit: 3 hours.
Application of marketing concepts to the delivery of leisure services. Introduces consumer decision theory analysis. Provides an integrative study of the methods and models for developing and evaluating alternative marketing strategies.
 
Section Information
CRNTypeSectionTimeDaysLocationInstructor
42930  lecture- discussion  02:00 PM - 02:50 PM MWF  room 386
Armory 
Schwartz, Z 
Restricted to Recreation, Sport, and Tourism major(s).
3 hours